Pepsi announced that they were going to advertise in the evening/early-morning sky with cubesats that have reflective mylar sails. They will spell out, like constellations, the image Pepsi wants us to see. This is a horrible idea that will be seen over large swaths of the Earth at a time.
Pepsi may be stupid. They might have missed the cries of foul back in the late eighties when France tried to put up a 100th anniversary of the Eiffel Tower space tribute.
So why could anyone be against advertising no matter the form it takes? After all advertising is the lifeblood of economics, isn’t it?
Imagine two lovers in the twilight. The one might say, “You are as lovely as the stars themselves.”
“Blechhh! The ones that spell out Pepsi and take orders from a mega corporation? Double blechhh!”
Imagine a group of amateur astronomers, pulling an allnighter to see as many of the Messier objects as possible. “Just the M81 and M82 galaxies left and we’ve done it!”
“Oh no!” cries another amateur astronomer. “It’s early morning and the Pepsi logo is advertising in front of M81 and M82. We’ll never succeed now! I’m picking Coke!”
A professional astronomer checks the photographs she has been imaging for a couple hours. She thinks, even with all the space equipment, a surprising amount of astronomy is still done on earth. Anger sets in as she takes the photos from their housing and takes a first glance. There are streaks on the photos all running the same direction, ruining her work of the evening.
With her red light flashlight she examines things more closely. She imagines the streaks as dots placed at the end of each streak. This way she can spell out PEP. Of course. Advertising is much more important than mere science. Imagine once the newness (and expense) of space advertising has settled down. Advertising could be anywhere in the night sky.
Free at last from the way too busy cities, a couple turns out all their lights to see the beauty of the night sky and the milky way.
There isn’t even the glow of streetlights from nearby towns because the couple located many miles from any town or village that had them. They paid a million dollars for this view. And now they have to look at the Pepsi logo constellation even more brightly than it can be viewed in the city.
What is the public to do? We could fund raise to get India to blow up the cubesats. But this creates debris that is dangerous for all the other satellites up there.
A few days after the original article, Pepsi backed out of the deal with the Russian advertiser. But not before getting tons of free publicity once for the announcement and once for the pull back. This free publicity may have been the whole plan.
So to counter Pepsi’s greed, I will boycott products I know are Pepsi made. I will do this for a year, longer if I choose that at the end of the year. This is a huge thing to do because Pepsi makes so much of what is in the stores.
In beverages this means no Pepsi, Mountain Dew, 7 Up or Mug Root Beer. No Gatorade, Aquafina, Lipton or Brisk. No Tropicana juices and other beverages that I have yet to find out about.
Pepsi also owns Frito Lay chips and the host of chip products that company produces. And apparently to get to Gatorade this ravenous company had to buy Quaker, the cereal company.
Now that’s a long list of products I will need to avoid. I have no doubts that I will be able to avoid this company’s products for a year. After all in the early eighties I had a coffee at McDonald’s. It was so grotesquely bad that I don’t purchase or even use coffee from this corporation. McCafe permanently lost a customer. I remember.

Blinking To My Own Beat
The other day I was distracted watching a news broadcast when the interviewing reporter seemed to blink erratically. I came out of my suspension of disbelief (something a non-fiction consumer of news needs to have these days), and thought of all the great possibilities of being a reporter yet getting my own message out by blinking my eyes in Morse Code.
Now I know the power of Morse Code due to the Hardy Boys and Nancy Drew who it seemed got captured every book and manage to transmit S.O.S. by some means to the rest of the world and thus get freed again. S is three short blips in a row, followed by O, or three dashes in a row, and then back to S.
But as I imagine my career as the Morse Code reporter, I realize it is hard to say one thing by mouth and a complete other thing by my blinks. As such I intend to keep my blinks to very simple things. If this means I don’t have to become fluent in all words Morse Code, so much the better.
I will start my career as a lowly roving reporter. That is where I plan to use my first Morse Code insertion. As a shout out to the pioneering Hardy Boys and Nancy Drew, I will blink out S.O.S. at random times in my roving reporting. I hope enough people notice that I will be promoted (and thus helped by the S.O.S.) to an in studio broadcaster and commentator.
For the next step, I will learn the phrase, “Blah, blah, blah.” Or if I’m feeling cheeky, “Bob Loblaw” (say this out loud three times fast to hear what it means [It’s an Arrested Development joke.]). I will save blinking out this message until I find the interviewee pontificating too much. Which should be easy as long as the target of news broadcasts, the politicians, are of the usual order.
Then once I have built up my audience and they trust my commentary, I intend to learn one more word of Morse Code. That word will be, “Liar.” I intend to be as honest as I can and only use it when I truly believe the mark is lying. This will allow many, many people to be in on the truth especially during times of campaigning. Can I swing an election? I don’t know but at least I’ll have an opportunity to try.
And finally I will be able to be a truly fair reporter. I’d be calling the politicians on their BS while still keeping my likely slanted broadcaster in the dark.
Of course I could just stay away from reporting altogether and readily say whether the politicians are being truthful or not. But that usually just gets dismissed as random ranting. A long convoluted plan using lots of subterfuge just sounds better.