First came the Wii. With the odd spelling, Nintendo could easily deny that it was an English word. Even if you thought it might have a meaning in English it could mean the English word, wee, as well as the pronoun we.
Then came the U. What are the odds that Nintendo would sound out a second English word and again they had an odd spelling? Sure it could mean the English word, ewe, but twice in a row hints at a pattern and could easily be the English pronoun, you.
This is too much of a coincidence. Like Apple’s attempt to dominate the letter “i” (also a pronoun -do you see where this is headed?).
I think Nintendo is going to actually challenge the Apple stranglehold in their next outing. Of course the U fits under the Wii branding. It only makes sense for U and Aye to make up the Wii line. That is just as much logic as Apple uses in making everything an “i”.
Indeed we should celebrate Nintendo for branching out with their naming pattern because if we let companies own a letter there are only 25 more to go.
Nintendo could continue with Uss, Thay, Mii etc. Then they could make male and female versions like a blue Hii and a pink Shii or a blue Hym and pink Hur.
Then, once Nintendo has a stranglehold on their market and their customers they can be more possessive with names like Miine, Yore, Thare and of course “R” as in Our. Nintendo, you trademark testing monstrosity, you want to take on the Toys R Us chain, too? Sure the R in Toys R Us is backward but that hasn’t slowed down that trademark’s annexation of the forward form,too.
I say let the companies fight it out. Maybe eventually we English speakers will get back our letters I,R and U, as well as our pronouns.
Update: Apparently Nintendo used “Mii”s as player avatars right from the outset with the Wii.





Pfizer Pfail
Pfizer’s patent on Viagra was pulled in Canada earlier this month. They were caught gaming the patent system by not fully disclosing what the invention was. The point of patents is to get the invention out in the open so at the end of the 20 year monopoly, society has gained.
I brazenly cheered this news because I have had to put up with obnoxious advertising for Viagra for years. But it doesn’t stop there. Anyone with an email account has probably gotten Viagra spam. Especially us middle aged men. The third thing that has really bothered me was all the comment spam I get from this blog site. You are only too right in thinking that Viagra has spammed this site, almost from the very start, and often. So much so it made my comment blacklist at a very early date.
So I am pleased to see Viagra earning less money. I am pleased to see Pfizer punished. But in all my cheering I forgot one thing.
Now there are going to be 3 companies making generic Viagra. We are now going to see advertisements for Niagra. We are going to have more spam in our inboxes thanks to Viagara. Viagara Falls will flow into my comment spam causing a delayed reaction by me in blacklisting it. So for weeks or months I will have to wade through more spam until I figure out which companies are selling the generic Viagra with less obvious names than plays on the name Niagara.
What most disturbs me about this case was that Pfizer won in two lower courts with such an obvious ruse. They probably paid for the best lawyers to extend their product’s monopoly to near the end of its term. So welcome to Canada where only 2 out of every 3 courts are crooked.