Since 1938 the diamond mining giants have been running scared. That date is important because it marks the 1st time that Superman appeared on the scene. Soon after, it was revealed that Superman had this trick of squeezing coal just the right way and ending up with a diamond.
Imagine it, if you will, Superman could press and press and press diamonds thus flooding the market with these artificial gems and making diamond prices fall precipitously. This was where the world stood for some time for the diamond giants.
It took some doing but the diamond giants finally got a hold of some of these artificial, Superman pressed diamonds. It took awhile but the long shot plan of examining both types of diamond under various expensive machines finally hit a payoff. With good enough machines there could be seen minute differences between Superman’s squeezed diamonds and the earth squeezed natural diamonds.
All that had to be done was to market the natural superiority of mined diamonds. De Beers did this and was so sure of their name that when it became possible for these companies to make their own artificial diamonds, they chose to ignore that market and only sold the upscale natural diamonds.
It has now been 80 years since Superman appeared on the scene. It is now obvious that Superman only makes his own artificial diamonds when there is a need. He isn’t even going to flood the artificial diamond market with his creations.
So now, with a feeling of security, even De Beers has entered the artificial diamond market. Maybe this speaks to the promise of the market. Maybe we could make an artificial window out of diamond. An almost impervious artificial window. Or maybe the market will stay the same as it is. Either way the cheaper diamond is a sound business model.
Anyhow, Superman, thanks for your help in getting us there.